Case Study
Type 2 Diabetes
Enhancing Patient Experience in Titration of Basal Insulin for Type 2 Diabetes Patients
Details
- Therapeutic area:
Type 2 Diabetes (T2D)
- Number of respondents recruited:
10 TD2 patients
- Methodology:
WATDIS (web-assisted telephone interviews)
- Country:
France
- Type of client:
Multinational market research and consulting firm
- End client:
Pharmaceutical
Project Objectives
The project focused on presenting a smart device under development to assist Type 2 Diabetes patients in titrating their basal insulin at home. The client aimed to identify barriers and pain points for patients in the titration process, assess the potential benefits of a smart device, and pinpoint key messages for future communication plans.
Challenges
The client aimed to understand the challenges patients face when titrating basal insulin at home, addressing issues related to confidence, knowledge, and self-monitoring. Additionally, they sought to evaluate the potential advantages a smart device could bring to patients and identify key messages for future communication strategies.
End Client
The end client had high expectations, necessitating close collaboration between Med Planet and the direct client. This included active participation in debriefs and preparation of the final debrief with the end client.
The Med Planet Solution
Med Planet responded to the challenges by ensuring a collaborative approach with the direct client. The team actively participated in debriefs and closely collaborated to prepare the final debrief with the end client. Despite the demanding nature of the project, Med Planet went beyond the strict requirements to ensure seamless teamwork, delivery within the timeline, and a comprehensive understanding of the project objectives.
Client Impact
The client’s feedback at the end of the project was highly positive. Med Planet received acknowledgement for going beyond the requirements to foster teamwork, ensuring all parties collaborated effectively to deliver to the final client. The end client expressed extreme satisfaction with the presentation of findings, appreciating the quick turnaround of interviews and reporting.
In comparison to previous fieldwork with other agencies, Med Planet’s approach stood out as they actively collaborated with the client as a team, meeting the demanding expectations set by the end client. The project’s active collaboration demonstrated the effectiveness of Med Planet’s competencies in delivering quality findings within the specified timeframe.
